Taste’s made with Arla Organic
Arla Organic has launched an exciting campaign with Tastemade, a leading premium quality, mobile-first content creator which distributes engaging content focused on creating delicious food.
Arla Organic’s target audience ‘everyday foodies’ care about food and often cook from scratch and Tastemade focuses on the digital platforms our target audience engages with most.
This partnership represents the perfect opportunity to inspire consumers with delicious recipes which hero milk as an ingredient whilst telling them about our free range credentials.
Flexible eating patterns
Jenna Hodgson Silke, Arla Organic brand manager explains: “We’ve created four pieces of recipe content to be shared on Facebook, Instagram and our own website. These focus on using seasonal ingredients at the brunch time occasion complementing our sponsorship of Channels 4s leading TV show Sunday Brunch, as well as other marketing activity across PR and shopper channels.
“Look out for delicious recipes such as scrambled eggs benedict flatbread, blueberry cardamom French toast bake or breakfast honey panna cotta all made with Arla organic free range milk.
“This is a really exciting activity for Arla Organic, we will reach over 14 million consumers and generate nearly two million digital engagements through the activity and it represents a true step forward in our goal to modernise perceptions of dairy for consumers.”
You can view all the recipes on our website here: https://www.arlafoods.co.uk/search/?query=arla+organic
The videos can also be found on the Tastemade Facebook page here:
Scrambled eggs and flatbread recipe
Blueberry Cardamom French Toast recipe