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Arla raises a glass to celebrate World Milk Day 2017

01/06/2017

Arla farmer owners, colleagues and consumers in the UK are joining milk lovers around the world today to ‘raise a glass’ celebrating milk and the great nutritional benefits it brings as part of World Milk Day 2017.  The farmer-owner dairy company joined forces with other big global dairy companies to celebrate milk under the umbrella of “raising a glass to milk”. Members of the Global Dairy Platform have organised hundreds…

 

Arla repositions Apetina with radical re-brand

30/05/2017

Arla Foods is relaunching Apetina this summer with a radical new pack design to reposition the brand as the cheese to cook with. The new global re-brand and campaign for the Mediterranean style cheese will encourage consumers to cook with Apetina and have fun in the kitchen. Savera Paneer, the authentic Indian cooking cheese, has been rebranded and added into the Apetina range fitting perfectly with the cooking proposition. Rebecca…

 

Arla opens the door on its future

16/05/2017

The trends, technologies and products that will shape the worldwide dairy category in the future will be created hand-in-hand with chefs, scientists, consumers and customers at Arla Foods’ new state-of-the-art global innovation center.   Arla has put innovation at the centre of its growth plans for the next decade. The farmer-owned dairy company is aiming to be the most collaborative innovator in the global dairy market, worth approximately €360 billion,…

 

ARLA FOODS INVITES PEOPLE TO ‘EAT MONDAY FOR BREAKFAST’ WITH NEW BREAKFAST CAMPAIGN

05/05/2017

Arla Foods, the farmer-owner dairy company, is launching a new Arla brand campaign inviting consumers to ‘Eat Monday for Breakfast’. The campaign launches on Sunday night and shows consumers that, when armed with the natural goodness of dairy and the right attitude, they can face Monday morning head on. The campaign launches with a 30” film to run across catch-up TV and online video including YouTube, targeted to hit screen…

 

Arla Protein range continues to grow with launch of two new products

04/04/2017

As protein continues to reign king with consumers Arla, the farmer-owned dairy company, is continuing to innovate by extending its popular Arla Protein range with the launch of two new products – Arla Protein Pouches and Arla Protein Greens. The new Arla Protein Pouches see Arla tapping into the on-the-go market with 200g pouches of the yogurt based snack, designed to be consumed whilst on the move, whether that’s pre or…

 

UK Government urged to protect British dairy farming in Brexit negotiations

03/04/2017

Total contribution of Arla and its farmer owners more than £6bn and 100,000 jobs This week, Arla Foods and its farmer owners are urging the UK Government to recognise and protect the future of dairy within the forthcoming Brexit negotiations or risk undermining a key sector within the UK economy. Drawing on findings from a recent economic impact assessment carried out by independent economics consultancy Centre for Economics and Business…

 

Extra £95m spent in the milk aisle as consumers choose milk that delivers benefits

15/03/2017

New and ‘added value’ milk products by Arla Foods UK successfully added £95m1 in value to the category in 2016, with 1.5 million shoppers trading up from standard fresh milk to an Arla branded product offering additional benefits. From vitamin-enriched milks, to fat-free skimmed milk that tastes as good as semi-skimmed, the success of Arla’s growing range of innovative products points to changes in attitudes to milk, as consumers are now…

 

One in four British dairy farmers to benefit from a share of the £31 million windfall from Arla

07/03/2017

Arla Foods, the country’s leading farmer-owned dairy company, has announced that its British owners will receive £31 million as their 2016 year-end bonus. Arla is owned by 12,000 dairy farmers across Europe, 2,500 of whom are British and make up almost a quarter of all British dairy farmers.   Once a year, Arla distributes its profits equally between all of its farmer owners in its so-called supplementary (13th) payment*.  This will…

 

Arla launches new campaign to celebrate first branded organic milk range in the UK

20/02/2017

Arla, the farmer-owned dairy company, is launching a new campaign, ‘The Might of Nature’. The campaign promotes its first branded organic range, which launched in November last year, with the aim to make organic milk accessible for all. The new campaign for Arla’s first branded organic product coincides with the resurgence of organic in the UK and will also drive understanding of Arla’s point of difference as a farmer-owned company.…

 

Arla Foods UK welcomes success of Courtauld Commitment 3

10/01/2017

Arla Foods UK, the farmer-owned dairy company, welcomes Waste & Resource Action Programme’s (WRAP) results of Courtauld Commitment 3 (CC3), the food and drink industry’s ambitious approach to reduce food waste in the UK. Tomas Pietrangeli, Managing Director at Arla Foods UK, said: “Arla Foods UK proudly welcomes the successes evident in today’s CC3 results, in which it played a leading role but the work doesn’t stop there.  As a…

 

Arla Foods UK managing director issues Brexit call to action: “Now is the time for the food and farming industries to work together when leaving the EU”.

05/01/2017

Arla Foods UK’s managing director has today issued a call to the food and farming industry to work together to form one single voice around Brexit and he has committed to identify ways to make this happen.  Tomas Pietrangeli has published an article on Brexit outlining why it is both exciting and daunting but that the industry must protect itself against the threats and maximise opportunities.  Tomas said: “There is…

 
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