Arla gets behind the Tour de France
Arla's farmers and colleagues got behind Yorkshire’s Grand Départ for theTour de France.
Arla farmer, Jonathan Sharp, urged spectators to ‘DRINK MILK’ in a big way. Putting up supersized signage, created in the Hollywood style, as part of a Worth the Tour initiative to showcase his local area near Keighley.
Arla and Cravendale also go into gear as the official family partner to the Festival of Cycling which took place at Harewood House, near Leeds over the weekend where the Duke and Duchess of Cambridge and Prince Harry attend and was the Official Ceremonial Start of the Tour de France.
Arla and Cravendale brands were highly visible across family sections of the festival including the family bike trail, the scootathlons, camping area and cycling skills zone in partnership with British Cycling.