Arla signs up a further 150 million litres
Arla Foods has secured over 150 million litres of owner milk, in its latest recruitment initiative, just three months after 1,200 British farmers were offered co-ownership of Arla Foods amba.
The volume has been signed up in one month following the decision of Arla’s board of Directors to secure a further 300 million litres of owner milk into its UK milk pool during 2014.
The dairy farmers supplying the volume will become co-owners of Arla Foods amba through Arla Milk Cooperative (AMCo).
Commenting on the success of the recruitment drive, Ash Amirahmadi, Arla’s head of milk and member services, said: “Arla is paying its highest ever milk price in its history. We are winning business and growing so need to increase our milk pool to meet the demands of the business.
“I would urge farmers interested in our cooperative ethos to get in touch quickly. We have exceeded the mid point and are continuing to sign up more co-owners on a daily basis.
“We are interested in recruiting farmers who want to own processing assets and take responsibility for the marketing arm of their milk, who see the benefits of being part of a progressive European dairy company with global reach, able to access markets including Africa, China and the Middle East, and who believe in investing in brands to maximise their milk price.”