Anchor® launches second TV advert from £14m ‘Glorious Nothing Days’ marketing campaign
As part of its ‘Tastes Like Home’ brand positioning, Anchor® is launching a new TV campaign for Anchor® Spreadable which will run from 21st July through to September on both satellite and terrestrial channels. The 30 second advert follows the same creative theme as the brand’s recent Anchor® Cheddar advert, focusing on ‘Glorious Nothing Days’ when family is just family.
The Anchor® Spreadable advert focuses on celebrating everyday family moments where Anchor® Spreadable plays a central role. Throughout the advert the brand creates an emotional connection between consumers and their food moments by using a real family to engage with viewers; highlighting genuine everyday interaction and emotions.
To drive further awareness of Anchor® Spreadable the new TV advert will be supported by a radio, outdoor, VOD (video on demand) and a print advertising campaign.
Louise Goodyear, Senior Anchor® Brand Manager at Arla Foods, comments: “2014 is a big year for Anchor® as a cross dairy brand and our TV campaign reflects this with two different creative’s featuring throughout the course of the year to showcase some of our dairy portfolio. Following the Anchor® Cheddar TV advert, which ran earlier this year, we’re excited to launch the next creative with our Anchor® Spreadable advert which celebrates the everyday moments that bring us together on those bread and butter days where Anchor® plays a key role. Retailers should make sure they stock up on all products from the Anchor® portfolio to take full advantage of the halo effect created by the TV advert and wider marketing campaign.”
Watch the TV advert here: